On Friday the 22nd of March 2024, AFLConnect brought together 40 members from the construction industry for a day filled with insights, networking opportunities, and a bit of friendly competition on the golf course.
The event took place at the picturesque Eynesbury Golf Club, renowned as one of Australia's top 100 courses and developed by AFLConnect Members, Resimax Group. Designed by the legendary Graham Marsh, the course has been strategically created to accommodate the widest range of golfing abilities and allow for the greatest variance of prevailing weather conditions, making it the perfect location for the day. Against the backdrop of this historical venue, participants were treated to a series of insightful presentations related to golf before indulging in a delicious lunch and hitting the links for a round of nine holes.
A highlight of the day were the presentations delivered by our golf industry AFLConnect Members. Golf Australia took the stage to discuss their Australian golf promotional strategy, offering valuable insights into the future direction of the sport in the country. Following this, representatives from TaylorMade Golf Company shared their corporate partnership initiatives, activation strategies, and customized product offerings, providing attendees with a glimpse into the innovative approaches driving the current success in the industry.
The competitive spirit was alive and well on the course, culminating in an exciting overall competition. The structure of play was a 9 – hole Ambrose with groups consisting of four players from two different businesses, further enhancing the ability to create new business connections over the duration of the day.
Congratulations are in order for Stuart Gillies and Mathew McNair of WT (Australia) who were paired with Ben Renick and Jamie Kerr of Kapitol Group, emerging as the victorious team. They came away from the day with some valuable signed Adam Scott memorabilia generously donated by Golf Australia
Overall, the day proved to be a success, blending valuable insights, meaningful connections, and a shared competitive spirit. AFLConnect looks forward to hosting similar events in the future, continuing to foster collaboration and innovation within the construction and golfing industries alike.
For more information or to find out more, please register your details.